Terms & Privacy

Plain language, because you should be able to read this. If anything here is unclear, ask and it will be explained or fixed.

1. Who this is

Launch IQ is published by Launch IQ App LLC ("we", "us"). You can reach us at contact@launchiqapp.com. By using this site or subscribing, you agree to these terms.

2. What you get

A paid subscription gives one person access to the case study library, the Academy, and any audio versions, for as long as the subscription is active. We aim to publish one new case each week, but that cadence is a goal rather than a guarantee, and publishing may pause or vary.

Some content is free. Access to paid content ends when a subscription ends.

3. Subscriptions and billing

Payment

Payments are processed by Stripe. We never see or store your full card details. Prices are in US dollars and shown before you pay.

Free trial

Paid subscriptions include a 7 day free trial. Your card is collected at signup and charged automatically when the trial ends unless you cancel before then.

Renewal

Subscriptions renew automatically at the end of each billing period at the then-current price. We will tell you in advance if a price changes.

Cancelling

You can cancel at any time from your account page. Cancellation takes effect at the end of the period you have already paid for, and you keep access until then.

Refunds

If a subscription is not what you expected, email us within 14 days of a charge and we will refund it. Beyond that, refunds are at our discretion. If we stop publishing entirely, we will refund the unused portion of an annual subscription.

4. What you may and may not do

A subscription is for one person. You are welcome to quote a case with attribution, share a link, or discuss what you have read with colleagues.

You may not:

• Share your login, or provide access to people who have not subscribed
• Republish, resell, or systematically copy the content
• Scrape or bulk-download the site, or use it to train a machine learning model
• Reproduce cases inside a commercial product, training programme, or client deliverable without written permission

If your team wants shared access, email us and we will work something out.

5. Accuracy, sources, and what this is not

Every case is built from publicly available sources, listed in full for each launch. Claims marked Fact trace to those sources. Claims marked Analysis are commercial judgment and opinion.

Public records are incomplete and they change. Cases may contain errors or become out of date, and we revise and date them as launches play out. If you find an error, tell us and it will be corrected.

6. Intellectual property

The writing, analysis, structure, and design of Launch IQ belong to us. Company names, brand names, and trademarks mentioned in a case belong to their owners and are used for identification and commentary only.

7. Privacy

What we collect

• Your email address, and your name if you provide it
• Whether you have opened or clicked our emails
• Basic, aggregated site analytics
• Subscription status and billing history, held by Stripe

We do not collect or store your card number.

What we do with it

We use it to give you access to what you paid for, to send you the cases you subscribed to, and to understand which cases people actually read. That is all.

What we do not do

We do not sell your data. We do not share it with advertisers. There is no advertising on this site.

Who else touches it

• Ghost hosts the site and stores member records
• Stripe processes payments and holds billing information
• Cloudflare serves audio files

Each has its own privacy policy and each is used because it is necessary to run the service.

Your choices

You can unsubscribe from emails at any time using the link in any email. You can ask us what we hold about you, ask for it to be corrected, or ask us to delete it, by emailing contact@launchiqapp.com. We will act on that within 30 days. Some billing records are kept longer where the law requires it.

8. Ending things

You can cancel at any time. We may suspend or end access if these terms are broken, in which case we will refund any unused portion of a prepaid subscription.

9. Liability

Launch IQ is provided as is. To the extent the law allows, our total liability to you is limited to what you paid us in the twelve months before the claim. Nothing here limits liability that cannot legally be limited.

10. Changes

We may update these terms. If a change is significant, we will email subscribers before it takes effect. Continuing to use the service after that means you accept the updated terms.

11. Governing law

These terms are governed by the laws of the State of California, United States.

Questions about any of this? Email contact@launchiqapp.com.